Changi Airport Enters the Metaverse with ChangiVerse
Singapore’s most recognisable brand, Changi Airport, has taken a significant step into virtual worlds with the launch of ChangiVerse, a digital representation of the physical airport developed on the Roblox platform. Visitors can access a range of activities and social experiences that mirror the airport’s real-world offerings, including a go-kart racetrack and the Jurassic Mile cycling path complete with dinosaurs. Users can earn tokens exchangeable for virtual goods such as customised aircraft and luggage, and interact with non-player characters. This initiative allows travellers to engage with the Changi brand beyond their physical journeys, extending the airport’s retail and entertainment ecosystem into persistent virtual space.
CapitaLand and the Gamification of Retail
CapitaLand, one of Asia’s largest real estate groups, has embraced the metaverse as a customer engagement channel through a campaign that introduced shoppers to innovative experiences in virtual worlds. The company launched an islandwide hide-and-seek game in the metaverse featuring a virtual influencer named Rae, requiring players to venture into digital environments and find her based on clues provided. This gamified approach to retail engagement demonstrates how physical mall operators can use metaverse technologies to create hybrid shopping experiences that drive foot traffic and digital engagement simultaneously. The campaign represents CapitaLand’s first significant foray into metaverse-based customer experiences, signalling broader adoption across Singapore’s retail real estate sector.
Tourism Board and Merlion’s Virtual Vacation
The Singapore Tourism Board, in partnership with Millennium Hotels and Resorts, launched “Merlion on Vacation,” a virtual adventure that enables players to explore Singapore in the metaverse as the iconic Merlion celebrates its 50th birthday. Players can discover M Social Decentraland and engage in mini-games featuring Singapore landmarks including Orchard Road, Sungei Buloh, Gardens by the Bay, and Maxwell Food Centre. Participating brands include Casetify, Gucci, Maxis, My Little Pony, and Armani Beauty. This initiative demonstrates how Singapore’s tourism authority is using metaverse platforms to maintain destination engagement between physical visits and attract new visitor segments.
Marina Bay Sands and the Event Metaverse
Marina Bay Sands has established a metaverse presence in partnership with local startup The Doodle People, creating a bespoke immersive environment that ensures meaningful interactions with delegates extend beyond individual events. This approach to event hosting positions the integrated resort as a pioneer in hybrid event experiences, where physical attendees and virtual participants can engage simultaneously. The partnership with a Singapore-based startup also underscores the symbiotic relationship between the nation’s established hospitality brands and its emerging metaverse technology ecosystem.
Real Estate and PropTech Applications
Singapore’s real estate sector is leveraging metaverse and digital twin technologies for property marketing and design visualisation. Sevens Atelier offers a mobile Sevens Meta Virtual Home platform that creates and shares three-dimensional metaverse experiences for landed properties, enabling prospective buyers to explore future homes in immersive virtual environments. The company’s PropTech solutions include virtual reality experiences for high-end residences, with core verticals focusing on redevelopment and interior design fit-out. TwinMatrix Technologies, a Singapore-based spatial AI and digital twin platform company, has supported spatial intelligence initiatives across commercial, lifestyle, and real estate environments, including Resorts World Sentosa. These applications demonstrate that metaverse technologies are finding practical, revenue-generating use cases in Singapore’s property sector, moving beyond novelty into operational necessity.
